The Tom Dixon brand is founded in London and production starts on a line of extruded plastic products, Fresh Fat. | Tagged

“Now, with a fresh and eponymous company, I start on a new phase and the main challenges remain the same: balancing risk and ambition in design with economics of production and sales; searching from the new and learning from the old; tackling all the usual questions that come up like aesthetic pleasure versus utility and sustainability, durability versus disposability, best practice with advanced technologies and unorthodox materials and, most unpredictably of all, what people might actually like enough to spend their hard-earned cash on.”